The New 5&10 Discount Groceries

Hi, my name is Jennifer Yajko. My fiancé, Mike Marsaln and I are the owners of The New 5&10.  About 7 years ago we both decided it was time for a change. We had been stuck at dead end jobs and wanted to do something more in life. We had always dreamt of owning our own business. With my management background and Mike’s retail experience, we knew we would make a great team.

In 2014 we finally took the plunge. We opened our first store in Greene, NY. We opened a 5&10, selling a variety of discounted goods. It did not take long to realize we could not compete with chain stores selling general merchandise. We had a small selection of discounted groceries that would always sell out. Mike grew up with a family of entrepreneurs. His family owned dollar stores, along with a discount grocery store. He suggested we really focus on the groceries in hopes that we could keep this store afloat. The more food we added, the more our sales increased. The greatest part was hearing from our customers about how us being there was really helping them and their family.

By 2018 we were ready to grow. We heard of a nearby town that had lost their grocery store. Then in December of 2019 we opened our second location in Afton NY. We loved the idea of giving the community another option for their grocery needs and offering them great deals.

Discount Grocery stores can be found around the world. Unfortunately there are not many in our area. Not only can people save money, these stores really cut down drastically on the amount of food waste that is produced every year. Discounted groceries include over produced items, as well as seasonal and package change. This also includes items that are close to or past the “sell by date”. 

We are now excited to announce the opening of our 3rd store. We will be opening at 2586 Main St. Whitney Point, NY (across from the hardware store). Our Grand Opening will be June 5th. We will have lots of amazing deals. We will be open 9am until 7pm. Can’t wait to see you there!